#ItsMyVote: How to Get Out the Vote Using Social Media

Social media has proven to be a great tool for sharing your message with diverse audiences across multiple platforms. With a well-crafted tweet or Facebook post, you can raise awareness about AAUW issues and spotlight your voter engagement efforts.

Watch the Social Media Advocacy 101 webinar to learn how to craft a successful social media campaign that gets women registered to vote and ready for the election in November!

Questions about social media advocacy? Email us at Policy@aauw.org. We’re here to help!

The Basics

  1. Use the right hashtags. Include relevant hashtags like #ItsMyVote and #Election2024 in all your social media posts for greater visibility. Take it a step further and localize your hashtag — many states, counties, and districts have their own election-related hashtags (for example, maybe it’s #IowaVotes or #DCVotes). Research which election-related hashtags are popular in your area so that you can be a part of the existing conversation.
  2. Use photos. Tweets with photos perform five times better than those without, and good photos are priceless on all social media platforms. Use photos from a past event or recent virtual event to promote your upcoming voter registration event or candidate forum. Be sure to send us your photos so that we can help celebrate your efforts. Email us at Policy@aauw.org.
  3. Tag @AAUWActionFund! We want to help amplify your work! When posting about election-related efforts, make sure to tag the AAUW Action Fund. We look forward to sharing your content and recognizing your hard work. Make sure to follow AAUW on the following social platforms:
    Facebook: AAUW and AAUW Action Fund
    Twitter: @AAUW and @AAUWActionFund
    Instagram: @AAUWnational

Sample Tweets for Election Season

Social media can be an effective way to share AAUW’s resources to educate and encourage eligible voters. Copy and paste the sample tweets below, and add the relevant handles and hashtags where necessary.

To get voters registered & ready:

[Insert number] days ’til #ElectionDay! Have you made a plan to vote yet? #ItsMyVote #Election2024 @AAUW @AAUWActionFund https://www.aauwaction.org/voter-registration

Friends don’t let friends be disenfranchised! Here’s everything you need to be ready for #ElectionDay2024:  www.aauwaction.org/my-vote/ #ItsMyVote @AAUW @AAUWActionFund

To get candidates talking about our issues:

Hey @[insert candidate’s Twitter handle]: Where do you stand on #EqualPay & closing the gender #PayGap? #Election2024 #ItsMyVote @AAUWActionFund

Hey @[insert candidate’s Twitter handle]: We want to hear about #PaidLeave for women & families! #Election2024 #ItsMyVote @AAUWActionFund

Snap a Photo, Get Out the Vote!

Are you ready to get out the vote on campus or in your community? A photo campaign is one of the easiest and most creative ways you can spread the word about all of AAUW’s issues. It’s also a great way to recruit AAUW members and supporters. From equal pay to reproductive justice, there are lots of important topics to cover. Ask people to share what issues matter most to them and why they’re voting.

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